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This site trachtenverein-starnberg.de states the following, "Besonderes Augenmerk liegt auf der strikten Abgrenzung zur kommerziellen Volkstümelei, die in den letzten Jahren durch die Medien leider weite Verbreitung gefunden hat." We noticed that the webpage said " Besonders wichtig ist uns die Jugendarbeit." It also stated " 60 Kinder und Jugendliche in verschiedenen Gruppen betreut. Heimat- und Volkstrachtenverein Starnberg 12." The header had Heimat as the highest ranking keyword. It was followed by Volkstrachtenverein, Brauchtum, and Tracht which isn't as ranked as highly as Heimat. The next words the site used was Kultur. Volkskunde was also included but could not be seen by web engines.